Client is a China-based manufacturer of Bluetooth wireless earphones, earbuds, and other electronic devices. They are a socially responsible company that takes care of their employees and build quality products at affordable prices. Client is creating a brand to sell their devices to external markets including India, Southeast Asia, Japan, and Europe. Their products have trendy designs, vibrant colors, compact construction, and convenient features.

 

Brand Identity Design:

 

 

Target Market: consumer markets in India, Southeast Asia, Japan, Europe

Placement: product, packaging, online, storefront, print media

Ideas to Convey: quality, signal/music/earphones (honesty, feminine, specific functions for specific users)

Tones to Convey: simplicity, direct

Logo Style: clean, modern

Business Card Style: Minimalist (with some Creative card shape design) ​