BRANDING

Client is a joint group of construction and architecture companies that will establish a new umbrella company, Homeplus Construction Co., Ltd和冠營造股份有限公司. Homeplus will focus on eco-friendly exterior renovations to homes and residential buildings. They will use Japanese construction styles and materials for natural, intimate, and functional exterior upgrades. Client has requested assistance with branding and logo design for Homeplus. The branding needs to appeal to private home owners and offer them a sense of trust, security, and environmental awareness.

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Brand Identity Design:

Target Market :Taiwan

Target Audience :private home owners, homeowners association, building management groups

Placement :corporate, web, marketing

Ideas to Convey:construction, environment awareness, reliability

Tones to Convey:modern, functional, green & environment

Logo Style:abstract

Color Palette:corporate, modern

Business Card Style:clean